Akeda supported youthful skin, healthy hair, and strong bones. Because of the benefits and the intense competition from other brands, Akeda was targeted towards women. For this reason, the logo not only resembles a pour and a peptide, but a lady stretching her healthy body. The colors chosen made for a calm break in the amped up sea of protein powders.
The arrangement of the logo provided a strong vertical rule to work with. This allowed me to list the benefits in right justification against the logo, making the list more likely to be read over. The overall packaging design included strong vertical and horizontal lines mixed with a very clean pharmaceutical style that managed to maintain a soft and inviting look.