NIKE HOLIDAY
While at R/GA I worked along side strategy and creative directors from the LA office to put together a pitch for Nike and their 2017 holiday campaign.
The idea around the campaign was to make the holidays less about buying things and more about giving a better athletic experience. Instead of buying someone a pair of shoes you could give them a better game or a better jump shot with an all-in-one package. Deliverables included mocking up wild postings, OOH posts, in-store displays, wrapping paper, and packages for the pitch.
The pitch below is what we landed on.
Creative Director: Brandon Mugar & Josh Kopeika
The idea around the campaign was to make the holidays less about buying things and more about giving a better athletic experience. Instead of buying someone a pair of shoes you could give them a better game or a better jump shot with an all-in-one package. Deliverables included mocking up wild postings, OOH posts, in-store displays, wrapping paper, and packages for the pitch.
The pitch below is what we landed on.
Creative Director: Brandon Mugar & Josh Kopeika
