Electric billboards detect drivers’ Facebook app on their smartphones as they drive by, generating information about them from it and replacing their name with a student just like them who isseeking a scholarship. These billboards would be located where people drive by often to get to and from for work and near street lights

Magazine ads would be generated by the address they were sent to and the specific magazine, replacing the magazine buyer’s name with a student in need of a scholarship, showing how they are just like the student