I had the idea to translate the image of an office/ desk/ chair image as part of the logo. The negative space of a desk and chair also shows an S, which is the initial of the company name Space.
Since the target audiences are freelancers and startups, it’s important to provide a stable and reliable personality to the brand logo, while giving the feeling of community. With the variations, I chose the final design for the stable base and rounded top which is fitting for the conditions mentioned. The straight and simple lines also give a sense of modern-ness.
Thank you for viewing! 😊