I love incorporating Arabic in my designs, so I designed this logo for superstar Latifa which was used for the first time in the lyric videos I've made for her of the album "Fresh" published in the beginning of 2018 on her official YouTube channel, you can check them out at YouTube.com/Latifa
Latisol is the name of the production company of Latifa, the design is her name in Arabic shaped as a rose and leaf...Because one of the meanings of Latifa in Arabic is delicate...Just like a rose 🌹 !
The variations of the logo are white for Latisol and royal blue to be used on white backgrounds.
For Latifa Foundation I used the same design in red and green, because charity foundations main purpose is to bring "life" to others.
I decided to base the design on the "Ha'a" from a previous design I made "And life goes on..." (و تستمر الحياة) which looks like a rose and I started building around it trying to keep the design as much as I can organic with natural curvy flow.
Screen prints showing the logo of Latisol on some of the lyric videos I designed for Latifa
On the left the logo as it appears in the beggining of the music video of the song "Fresh" published on YouTube on 26th of February 2018, and on the right on the end credits.