Madison Cat Project (MCP)
is a non-profit organization that is located in Madison, WI. It works to find homes for cats who have behavioral, medical, or other issues.
Objective
The objective for this campaign is to gain attention from MCP's community in order to help as many cats as possible, specifically through increased adoptions and volunteers.
Target Audience
MCP's aims to target parents with young kids, ranging from 25 to 35 years old. They target families looking to add a pet to their household.
Creative Considerations
MCP will accomplish their objective through increased advertising and promotional material, specifically:
1. Identity & Stationery Set
2. Advertising: Flyer, Poster, Facebook Carousel Ad
3. Informational: App
Advertising Deliverables
includes flyer, poster, and Facebook carousel ad
Identity & Stationary Set
includes business card, letterhead, and envelope
App
includes four app screens
Adoption Gift Bag
includes canvas tote, tag, t-shirt, and coffee mug
Thank You
for taking the time to view my work
