![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bf1c1a62364939.5a8f30f05616f.jpg)
Chip Crash+
Chip Crash+ is a match-3 game produced by Dreams on Demand and released in 2016.
The game is inspired by the Casino universe, mostly Poker, but it is developed to be fun and casual.
I was responsible for the Art Direction and production of every asset and animation of this game, and I hope you will enjoy to take a look at some samples of my work process. Don't forget to play it yourself!
Free Download: Play Store
Map
The map, which you have seen above, represents a Chip Crash+ theme park, a place where the player can travel to different worlds, relax and have fun. It is not only filled with luck games but also other leisure activities for the guests. In the first edition of Chip Crash+ we prepared three worlds: Egypt, Dino World and Ice Kingdom. Unfortunately the game stopped being updated before the full implementation of Ice Kingdom.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e9c5de62364939.5a8f386d22f53.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b0e0ce62364939.5a8f386d22898.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/37225362364939.5a8f386d2359a.jpg)
In the figure above we can see some early development stages of the two first worlds. After I have done some sketch studies in paper I started establishing the final layout, and then the first color studies. With this setup in mind I chose an area to make the final graphic style tests.
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2d008762364939.5a8f328290c05.gif)
Building the set
Some night features were also studied but not implemented:
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/93189e62364939.5a8f3282483ca.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f12f8062364939.5a8f328247eb2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f71ad262364939.5a8f328248895.jpg)
The third world started been developed after the completion of the previous ones. Ice Kingdom needed to fit more levels in a relatively small area, so I started planning the map pathway first:
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/3162cc62364939.5a8f386dc1541.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/a1cfd762364939.5a8f386dc37ac.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/39cba462364939.5a8f386dc21a7.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/da050c62364939.5a8f386dc42c6.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/cc728b62364939.5a8f386dc3c7c.jpg)
After decided the pathway, I started studying set composition, with two main attractions as the previous worlds. Every world has a special parallax feature, something animated in the screen and moved according to user's screen scrolling, so the world may feel more real. In Ice Kingdom it would have been chair lifts!
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/2fc8b062364939.5a8f386e4a995.gif)
Ice World Process
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/9c53af62364939.5a8f405910ce6.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/85f30262364939.5a8f405910471.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/70a78562364939.5a8f4059c995c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cc52d762364939.5a8f4059c8caf.jpg)
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I made sure that the Casino inspirations were in almost all the details, that's why I designed light poles made of card suits, it's hard to see in the final prop because of the snow, but it's underneath.
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/9f23d762364939.5a8f405a2484e.gif)
Cabin tests
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/8d434362364939.5a8f4327b4627.gif)
Pine Trees tests
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/dcf60862364939.5a8f43e1bdf23.jpg)
Final Color Concept, ready for start Production
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/ffaf9962364939.5a8f515c7c261.png)
Ingame
Chip Crash+ was designed to fit all kinds of mobile screens, in any orientation, as you can see below:
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d31ebc62364939.5a8f515c7c649.jpg)
Landscape Mode
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2d23ec62364939.5a8f515c7c9f7.jpg)
Portrait Mode
The grid was designed as tiles and intended to be very discrete so all the attention could go to the chips.
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/1e3da062364939.5a8f531e58e31.jpg)
Grid Development
The chips for the matches are mostly inspired by Poker chips, but you can also find bombs in the gameplay!
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/ce08a462364939.5a8f531ce23e3.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/526f4c62364939.5a8f531ce6fa2.png)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/4a4f7e62364939.5a8f531ce7d6b.png)
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a19f5362364939.5a8f531e5844b.jpg)
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/74211262364939.5a8f531e5871d.png)
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As the level of the game starts getting harder some special features start showing up, like obstacle cells:
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fd956d62364939.5a8f5a8903e79.jpg)
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/a3d44062364939.5a8f75f3dd139.jpg)
Above you can see the block cells that need to be broken in order to give space and passage for the chips. Below you can see some early concepts for this feature.
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bee38762364939.5a8f75f3dd8ea.gif)
Block cells concepts
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/de9bec62364939.5a8f75f3dd5ce.jpg)
The color cells were inspired by the fabric we can find on top of Poker tables, and green was the chosen color because of the excellent contrast with the chips and the UI.
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2be57062364939.5a8f75f3dde1d.gif)
Color cells concept
The game also allows the player to buy the power up items below:
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d24e4b62364939.5a8f77c25088f.jpg)
Rainbow Chip, Special Mix, King's Touch, Free Movements, Velvet Glove, Time Freeze, Extra Time and Locked Item
A very special feature in this game is the Slot Machine. Its appearance occurs when the player gets a high amount of match combos, then the machine starts and may bring better chips or even hits Jackpot and prize the player with a lot of Funyens, the Chip Crash+'s official golden coins.
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/78e38b62364939.5a8f79bdb77f3.jpg)
The Slot Machine and some special effect's assets
The game backgrounds represents the world which the level is situated. These were the background layouts for the released worlds:
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5b104962364939.5a8f77c205799.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5bf7c762364939.5a8f77c205c53.jpg)
The Home section of the game is where you can see the map. Its UI is very minimalist so the map can be the center of attention. In the bottom we can see two big buttons: Daily Bonus and Store.
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a41dc162364939.5a8f531e5898a.jpg)
Map UI
The daily bonus is called Daily Spin, and it is inspired by casual attractions we may find in amusement parks. The player can spin the wheel for free once everyday and get cool prizes.
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fc9b8462364939.5a906cda0bcbe.jpg)
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ff747262364939.5a906cda0c167.gif)
Daily Spin wheel concepts
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/5ae1c462364939.5a8f515c7bdd4.png)
Popups
The game's popups were planned to be 9-sliced or tiled.
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/905a3a62364939.5a9078fc5144c.gif)
Sample of Chip Crash+'s popups
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c0590162364939.5a906cda0b9d7.jpg)
Concept of Pause Popup
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/18863062364939.5a906cda0b66e.gif)
Early concepts of Pause Popup based on Poker tables
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1aa4f462364939.5a9068f931ee2.gif)
Samples of Store Popups
Funyen Combos illustrations:
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/342fb962364939.5a9068f8bc18c.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/99374662364939.5a9068f8bcfb5.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/77a24862364939.5a9068f8bc904.png)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/9062fe62364939.5a9068f8bcc9b.png)
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/1400/992d1562364939.5a9078fc518f7.jpg)
Loading Screen
Animation
Chip Crash+ has a lot of animations, some made frame by frame in Photoshop, some in After Effects and others in Unity. It is better to see them in action in the game, so I hope you play it! Here I show just a little bit of them:
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d0a38962364939.5a907e31af5a2.gif)
Bomb explosion: final result above and concepts below.
Simple Chip match effect (final result and concept):
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/de441962364939.5a907ffc14984.gif)
A simple spark test:
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/17630462364939.5a9081360ac67.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/a9ad8262364939.5a9081356cce0.png)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/770f9862364939.5a9081356d5f3.png)
Planning the fireworks explosion of Big Cross:
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5f50b462364939.5a907ba4214b3.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cc582162364939.5a907ba420f2d.jpg)
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b59fef62364939.5a907ffc14c87.gif)
Fireworks final assets
Block crashing animation:
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/4982f362364939.5a907af1d6336.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/a175ba62364939.5a907af1d302c.png)
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![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/1199d862364939.5a9068f9318f6.png)
Branding
I was also responsible for Chip Crash+ branding design. The deadline was very tight and challenging, but here are the results and some studies:
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c959ca62364939.5a9087ebe0dd0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a9ae7362364939.5a9087eb84fbc.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/39770b62364939.5a9087eb8487e.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a8759b62364939.5a9087eb84c58.jpg)
The inspirations and references came from those classic Vegas signs and also amusement parks logos.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/11f93b62364939.5a9088884181f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6084f462364939.5a90888844a77.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/98455362364939.5a90888844e97.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/89555562364939.5a90888847153.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3ab89462364939.5a90888844405.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/41505a62364939.5a90888841f4c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/48fdb962364939.5a9088883faba.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/00b5cd62364939.5a908888430fe.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b1bd2b62364939.5a90888842da1.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f1489262364939.5a908888406ef.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f17a5762364939.5a9088884235b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1a845b62364939.5a908888458a0.jpg)
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d7d5fa62364939.5a908adc24615.jpg)
The game was firstly written without the plus sign, and that was how the lettering was planned all the way.
The final game icon and some other ideas below:
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/d9bd9362364939.5a908adc2421b.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/6e63fc62364939.5a908adbafb27.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/22d94f62364939.5a908adbb0bdb.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/3a841662364939.5a908adbb0520.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/20e50f62364939.5a908adbaffc4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/3c5e3762364939.5a908adbaf108.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/3caec262364939.5a908adbaf786.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/d77aba62364939.5a908adbae8d4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/a2ef7462364939.5a908adbaed6b.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/18f79062364939.5a908adbaf475.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/6c1b1962364939.5a908adbae580.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/84236a62364939.5a908adbb0f33.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/64fcad62364939.5a908adbb08d8.png)
Marketing
Some samples of the marketing materials developed for the apps stores:
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9e5b1562364939.5a908c1c9402d.jpg)
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f2ef2062364939.5a908c1c944e5.jpg)
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1eb74b62364939.5a908c1c93b16.jpg)
Credits
Chip Crash+
Copyright Dreams on Demand
Todos os direitos reservados
Publicado por Dreams on Demand
Publicado por Dreams on Demand
Created and Directed by Otavio Lacerda
Game e Level Design Kleber Lopes da Silva
Elisa Baasch de Souza
Otavio Lacerda
Otavio Lacerda
Technical Direction Leonardo Lopes
Production Kleber Lopes da Silva
Publishing Management Daniela Lacerda
Programming Kleber Lopes da Silva
Graphic Design and Illustrations Elisa Baasch de Souza
Animation Elisa Baasch de Souza
Music and Sound Effects 7Sounds
QA Cauê Baasch de Souza
Vilson Moreno
Vilson Moreno
Portuguese Review Luana Dias
Spanish Translation Luana Dias
English Translation Regina Romano
Thank you!
![game concept ILLUSTRATION animation graphic design concept art concept design map](https://mir-s3-cdn-cf.behance.net/project_modules/disp/4d2f1f62364939.5a9068f93250a.png)