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    Diatly is the turnkey platform that allows brands and marketplaces to work together easily and cost-effectively. It is a facilitator: it puts bra… Read More
    Diatly is the turnkey platform that allows brands and marketplaces to work together easily and cost-effectively. It is a facilitator: it puts brands in touch with each other and enables them, via a single interface, to develop rapidly on e-commerce sites. Diatly works with La Redoute, Conforama, Amazon, the Fnac Darty group and Galeries Lafayette. Created in 2012, this French startup has more than 40 employees and raised 2 million euros at the beginning of 2018 to ensure its development in France and Europe. We worked for 6 months on repositioning and rebranding the brand, initially called The French Talents. The new name, Diatly (from "Immediateatly", by Dominique David) is a powerful and imaginative summary of the strength of the solution. It will easily follow the company's evolution, which promises rapid international expansion. The new custom wordmark is a modern and graphic object. Formed of parallel segments, it tells the story of how brands and marketplaces move forward together thanks to Diatly. This meaning, evoked in a fligrane, is reinforced by the inclination of the I and the L (20° forward). Combined with this new visual identity, a simple graphic code allows to tell the brand story. A set of 6 vivid colours - working exclusively in pairs -, a collection of geometrical pictograms illustrating the products sold by brands working with Diatly, the choice of Platform font, new explanatory diagrams and refined graphic compositions form the backbone of the new branding. We also ensured the design of the new website (in collaboration with Camille Raynal) as well as its integral technical development. The presentation of the identity, crowned with success, took place gradually in front of all Diatly employees, then in the web and startups media. Read Less
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Diatly
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EN

Diatly is the turnkey platform that allows brands and marketplaces to work together easily and cost-effectively. It is a facilitator: it puts brands in touch with each other and enables them, via a single interface, to develop rapidly on e-commerce sites. Diatly works with La Redoute, Conforama, Amazon, the Fnac Darty group and Galeries Lafayette. Created in 2012, this French startup has more than 40 employees and raised 2 million euros at the beginning of 2018 to ensure its development in France and Europe.

We worked for 6 months on repositioning and rebranding the brand, initially called The French Talents. The new name, Diatly (from "Immediateatly", by Dominique David) is a powerful and imaginative summary of the strength of the solution. It will easily follow the company's evolution, which promises rapid international expansion.

The new custom wordmark is a modern and graphic object. Formed of parallel segments, it tells the story of how brands and marketplaces move forward together thanks to Diatly. This meaning, evoked in a fligrane, is reinforced by the inclination of the I and the L (20° forward).

Combined with this new visual identity, a simple graphic code allows to tell the brand story. A set of 6 vivid colours - working exclusively in pairs -, a collection of geometrical pictograms illustrating the products sold by brands working with Diatly, the choice of Platform font, new explanatory diagrams and refined graphic compositions form the backbone of the new branding. We also ensured the design of the new website (in collaboration with Camille Raynal) as well as its integral technical development.

The presentation of the identity, crowned with success, took place gradually in front of all Diatly employees, then in the web and startups media.
(Photos credit office & team : Welcome to the Jungle)

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FR

Diatly est la plateforme clé en main qui permet à des marques et des marketplaces de travailler ensemble facilement et à moindre coût. C'est un facilitateur : elle met en relation et permet aux marques, via une interface unique, de se développer rapidement sur les sites e-commerce. Diatly travaille avec La Redoute, Conforama, Amazon, le groupe Fnac Darty ou encore les Galeries Lafayette. Créée en 2012, cette startup française compte plus de 40 salariés et a levé 2 millions d'euros début 2018 pour assurer son développement en France et en Europe.
Nous avons travaillé 6 mois sur le repositionnement et le rebranding de la marque, initialement appelée The French Talents. Le nouveau nom, Diatly (tiré de "immediatly", signé Dominique David), résume de manière puissante et imagée la force de la solution. Il suivra aisément l'évolution de l'entreprise, promise à un essor rapide à l'international.
Le nouveau logo, typographié pour l'occasion, est un objet moderne et graphique. Formé de segments parallèles, il raconte comment les marques et les marketplaces avancent de concert grâce à Diatly. Cette signiication, évoquée en fligrane, est renforcée par un accident graphique sur le I et le L, inclinés de 20° vers l'avant.
Associé à cette nouvelle identité visuelle, un code graphique simple permet de raconter la marque. Un set de 6 couleurs vives - fonctionnant exclusivement par paires -, une collection de pictogrammes géométriques illustrant les produits vendus par les marques travaillant avec Diatly, le choix du caractère Platform, de nouveaux schémas explicatifs et des compositions graphiques épurées constituent l'ossature du nouveau branding. Nous avons également assuré le design du nouveau site web (en collaboration avec Camille Raynal) ainsi que son développement technique intégral.
La présentation de l'identité, couronnée de succès, a eu lieu progressivement face à l'ensemble des collaborateurs Diatly, puis dans la presse spécialisée web et startups.
(Crédit photos bureaux & équipes : Welcome to the Jungle)