ATTN
Attention: We are town's very first infographic
design studio that aims to minimise your paperwork!
ATTN is a design studio that specialises in visualisation of data. We believe that the value of diligence and hard work combined with professional expertise and excellent customer service will make us succeed. We formulate data in an effective way through visual storytelling expressed with creativity.
The identity system of ATTN was conceptualised by two main elements: transparency and accuracy which led to a bold and lively manner art direction for the branding of this design studio.
The word mark logo of ATTN was designed through combinations of simplified shapes which suits our desired concept, which are transparency and accuracy in our service and work quality.
The straightforward-ness of ATTN logo clearly delivers our service and work quality we will provide to out customers. The logo design was strengthen with the use of red that describes our brand image and services are able to gain people's attention.
The main branding colour is red that literally means attention, to attract customer's attention in our service, meanwhile the secondary colour of grey is only used in texts that needs contrast with our main colour.
My contribution for this project is mainly on the brand identity, design and lay outing for ATTN's visual.
