ELECTROREP

UNDER THE RIGHT LIGHT,
EVERYTHING CAN BE EXTRAORDINARY.



WHAT WE DID:
Rebranding | Brand Guidelines


CHALLENGE:
With almost 30 years of existence, it became apparent the need to update the brand identity of this family business. The objective consisted in abandoning the old appearance, not very distinguishible from the competition and lacking conceptual depth, while safeguarding the already existing notions of professionalism, skills and quick response. Being a company with a vast number of solutions,not just regarding electircity, the main difficulty was finding a compromise between the name, the logo and it's variations regarding each area of business.


RESULT:

An original approach by comparison, which is also friendly and minimalistic. By freeing the brand from all excessive noise, we give room to the brand's essence and assure it's legibility as a priority. Instead of directly appraching the market with the latest novelties or promotions, we break with the convention so common to these types of businesses and bring ElectroREP's self-confidence to the front line, showing it's clients that the small family business they once knew has evolved to a full fledged corporation.