International Quarterback
The Brief: IQ were looking to modernize their brand while still retaining the brand equity of an existing logo.
IQ’s vision was to reposition themselves as the market leaders in talent management.
The Brief: IQ were looking to modernize their brand while still retaining the brand equity of an existing logo.
IQ’s vision was to reposition themselves as the market leaders in talent management.
The Solution: The existing logo was given a subtle makeover and a new color palette of black
and gold provided a level of sophistication to the brand. A UV varnish pattern of dots were featured
on the entire range adding dimension to this sleek suite.
Collateral Produced: Logo refinement, letterhead, greeting card, with compliments slip, business cards,
notepaper, envelope stickers, website, e-commerce templates, email signature and talent model card.
