BHF’s new campaign Unexpected aims at maintaining awareness of heart disease and making the public care more deeply about its sudden nature and devastating effects.
I devised a range of visually striking long copy ads. Each execution draws attention to a contextually bespoke and hard-hitting message. Delivered across a variety of media, the campaign sets out to interrupt daily routines and mirrors the unexpected and indiscriminate impact of the disease.
London tube panel and train card
Taxi seat and mirror cling
Coffee cup and cinema ticket
Valentine's cards
Awarded a Creative Circle BRONZE as Outdoor / Best Regional Poster. 2017.
Awarded a Creative Circle BRONZE as Charity + Public Service / Best Charity and Public Service Poster. 2017.
Awarded a Creative Circle BRONZE as Charity + Public Service / Best Charity and Public Service Poster. 2017.
Credits: Richard Denney (ECD) / Andy Long & James Miller (Creative Team)
