Yeah.. yeah.. It's ironic to put Panda and the term Hot as neighboring words considering the global warming (heat) is destroying panda's haitat. So.. I was given with a task, a challenge to design a logo for brand which put two polars in one place. After 11 variations and 120+ hours of extensive research and sketching, I was able to create this logo. The client wanted to put fire in the design. Being a design nazi myself, I didn't want to put fire in a logo, ever. Instead by putting orange - the color of fire, I was able to give the design it's fiery vibe. Every brand, logo must have a concept. A story. By drawing an orange color rectangle around the panda, I envisioned the impact of global warming to pandas and the possibility of captivity.
Subliminal messaging. It's the term - best fits to the thing I have done with the logo of HotPanda.

a subliminal message is a message that is meant to sort of 'slip past your mental radar' and embed itself deep into your subconscious mind.
HOT PANDA LOGO
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HOT PANDA LOGO

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