Inspired by the look and feel of Paula Scher's poster designs, I went for a bold design to match Carl Stafford's bold presence and personality.
Above: The "About" page design, featuring Carl Stafford, the owner of Speaking It Real. The design is heavily influenced by Paula Scher's poster for "The Diva is Dismissed" (1994).
Below: An alternate version of the page, which includes his wife and business partner, Andrea Stafford.
Under the hood: The Speaking It Real website runs WordPress, and the "Events & News" page is updated using the built-in blog functionality.
Below: The event poster for Speaking It Real's first workshop. This design is also influenced by Paula Scher's poster designs, using a typography-heavy grid turned on its side while still maintaining legibility.
Humblebrag: This is one of the very few times I've ever seen/used a QR code that actually felt like it fit well with the design.
Below: Carl's business cards are a natural continuation of the Speaking It Real brand, using 4 different color schemes (one of which being a single-color option for when Carl needs to print on a budget).
