AdoptMatch: A Modern Alternative to Adoption Profile Books
Connecting Adoptive Parents and Birth Parents Across the U.S.
GOALS
- Create a modern and fresh adoption brand that stands out amongst competitors’ outdated branding & design.
- Educate audiences on the need for this service in the adoption industry.
Website and App Mockups
Custom Digital Graphics
Modern. Minimal. Playful. Communal. Familial.
These are some words to describe the AdoptMatch brand. Digital illustrations and icons were used to give the brand’s web presence a touch of playfulness, which speaks to the child- and family-centric nature of adoption.
The graphics below were used on social media, the website, and e-mails.
E-Mail Marketing
Marketing Collateral
Print materials were created to help inform and educate, while various gifts were created to help build relationships with partners and adoptive families featured on the app.
