Grolsch proposal
The mirror of possibilities
Our world is just like a mirror, always reflecting aspects or parts of ourselves, denied or non-assumed.
Decisive moments in our lives create our personality, but we truly know ourselves ?
Imagine this: one day you get up in the morning, look in the mirror and wonder: What If I could turn
Imagine this: one day you get up in the morning, look in the mirror and wonder: What If I could turn
back the time? To choose a new path? To decide my own destiny once again? This is your revelation moment. Having in mind all these, Grolsch challenges you to a new experiment. This time, it provokes you to look in the mirror, to find who you really are, and to decide for yourself what defines you in life.
Mechanism: 14 people with passions from different domains( dance, music, gastronomy, acting, styling, sports, art) are selected to take part in the Grolsch Revelation experiment, to discover their true selves. With the help of their mentors, they will go through a set of trials to test their passion, to see if their hobbies can play a more important role in their lives. At the end of the maze they will see how well they performed and be put face to face with a mirror customized to their passion( i.e. the frame will be designed like a tarot card bearing the name of their hobby, “The dancer”, “The actor”)
Micro site through which the participants are selected
After the selection has been made and the experiment starts, users can follow the participants’ progress online.
mood labyrinth
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