Website Design / Brand Strategy / Influencer Pairing / Content Creation
PART 1 — WEBSITE DESIGN
Working with vegan brand Purely Superfoods, we helped tell their story and build brand awareness online. We designed the website around education and inspiration, this allowed visitors to explore the products and learn how they introduce each superfood into their diet.
PART 2 — CONTENT CREATION
We had recipes developed using the some of Purely's favourite and most popular products, adding ideas on how the superfoods could be used. These photos were displayed across the brands website, blog, social media and printed material.
PART 3 — BRAND STRATEGY
Working with vegan, fitness and food influencers, we inspired an influx of user generated content. Purely began to be tagged in user posts daily and received hundreds of people using the PurelySuperfoods hashtag after our campaign started.
Helping the brand retain customers and create advocates needed to extend to the customers unboxing experience. Tote bags, recipe cards and discount codes were added to every order to add more value to each customer and show what Purely are all about.