Ridgeline Dog Gear is a active wear n' gear company for dogs seeking quality outdoor gear made out of top notch materials comparable to human outdoor companies. The goal was to create and identity that conveyed three main qualities - dogs, outdoor adventure, and a ridge from the name "ridgeline." The logo would need to be flexible enough to be attached to a collar or be printed on a shirt. The logo was placed in a frame to call attention to it and in order to outline the reversed out mountains against a sunrise/sunset active orange gradient colored background. YELLmedia, Inc. created the brand identity, logo, business card design, web page layout.