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Redesign of corporate image and name for a Forest and Timber company. Included wayfinding system. The project helped the company to achive new go… Read More
Redesign of corporate image and name for a Forest and Timber company. Included wayfinding system. The project helped the company to achive new goals as selling carbon stocks and open new markets. Read Less
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Corporate Identity for Forest and Timber Company
Forestal Bancaria
The whole redesign of the Companie's Corporate Image included even it's name.
With more than 40 years of activity, the Company is the oldest firm in our country working with forests to produce lumber. With the development of this sector in the latest ten years its image got outdated.

This project began as the Company was opening a new buisness plan including the installations of a new swamill. The very special issue about this Company was the production of lumber from Eucaliptus and Pine, besides this as a difference with other players of the industry, the Company works on both parts of the production chain. This firm is owned by the bank employees retirement found.

We worked on a shortage of the name and in the development of a symbol that was very versatile as they needed to apply it on a variety surfaces and media. The project included the development of the wayfinding system for the industrial plant and forests. The studio was involved since the begining in the whole process of the wayfinding project.

The image change, among other facts, allowed the Company to became the first Uruguayan company to sell carbon stock bonus.
The logo plays with the B of bancaria and with the idea of the two kinds of forests that the company operates.
Web page
Worker's uniforms.
Entrance sign

Wayfinding System