With more than 40 years of activity, the Company is the oldest firm in our country working with forests to produce lumber. With the development of this sector in the latest ten years its image got outdated.
This project began as the Company was opening a new buisness plan including the installations of a new swamill. The very special issue about this Company was the production of lumber from Eucaliptus and Pine, besides this as a difference with other players of the industry, the Company works on both parts of the production chain. This firm is owned by the bank employees retirement found.
We worked on a shortage of the name and in the development of a symbol that was very versatile as they needed to apply it on a variety surfaces and media. The project included the development of the wayfinding system for the industrial plant and forests. The studio was involved since the begining in the whole process of the wayfinding project.
The image change, among other facts, allowed the Company to became the first Uruguayan company to sell carbon stock bonus.