Who
Channel Partner Division
Provides upper tier imaging solutions for large businesses that use a Managed Print Service (MPS).
The product is a best-in-class division within the parent company that is referred to as Gold Line.
Project
Gold Line Packaging
What we did
• Created product packaging that reflects the name "Gold Line" but which would not be used on the actual packaging
• The design reflects that this is a high quality product inside compared to the competitors
• It was important that the box look professional, lacking any external selling points since it would be in corporate environments
• A pattern made of positive business-focused words were added to reinforce that this product will help companies to succeed
