Art Direction, Concept, Design, Copy

Client: 

Lincoln Center for the Performing Arts 

Creating 404 pages might not be the first thing you’ll think about when making a website, but it is important. While a 404 page is something that you ideally don’t want visitors to see, the best ones turn the situation to brand’s advantage. These are bespoke 404 pages designed for Lincoln Center for the Performing Arts using wit to liven up the previous pages becoming mini-ambassadors for the website itself.