The project aimed to develop a fresh and modern visual identity for TV Cultura, the primary Brazilian public TV broadcaster, renowned for being the world's second-best broadcaster in terms of quality, according to the International Perceptions of TV Quality study developed by the Populus institute for the BBC.

The project accomplished this by utilizing contemporary colors and a combination of 2D visual compositions with 3D elements, creating a unique and appealing look for the TV channel's communication.

Henrique Bacana
creative direction

Ivan Barbosa
art direction
motion design
3D generalist