The American Royal focuses on all things Kansas City. It is a non-profit organization based in Kansas City since 1899. Providing opportunities for youth and adults from around the country to compete in the Livestock Show, ProRodeo, and Horse Shows. The World Series of Barbecue® is actually AR's largest fundraiser. These events allow them to give over $1 million annually for youth scholarships and support agriculture education programs.
This campaign is a modern twist to the wild west, incorporating red, white, and blue for a fresh all-American feel.
