This project lasted for several years and served as Lexus branding platform for their new hybrid cars. I worked as a part of Articulate Design team. The branding platform included online, social media, experiential events, video and print media to inspire, educate and help consumers.

I was the leading designer on the 2009-2012 project. I produced Illustrations, established and maintained campaign image, was involved in webdesign, product design, poster design.