2018 Adobe Summit is a celebration of Experience Makers.
"Maker" by definition is a person who create; form; shape. Based on the theme, the event identity should be equally expressive in both digital and physical form. This year the identity consists of two components: modular block pattern (vector) + physical installation (photographs).
You might ask why create a physically installation then photograph it when one can achieve nearly identical result from digital renderings? A bespoke installation is unique. Through the makers’ hands they’ve each added a layer of depth which is one of a kind, hard to replicate with digital renderings.
Much like the range of skills required of modern day Experience Makers, the final artwork is blend of a variety of disciplines: 2D & 3D, digital & physical, software skills & traditional crafts, plus a lot of love.
A condensed version of our creative journey is documented below.
Many thanks to our delightful partner, DBLG LDN, for turning the concept into reality.