Problem: the old website had a confuse navigation, many areas with different visual identities, lack of information and almost none conversion points, which would result in low sales through the site.
Solution: through an extended information architecture work, wireframing, prototyping and client meetings, a website that would fit every product, yet maintaining product unique visual id, easy navigation and conversion optimization came to life.
Illustrations © their respective authors.
Canal de Produtos
I have also done a sales representative app for the same book publisher.
Click here to check it out!
Click here to check it out!
