Furthermore, the augmented reality portion of the app is supplemented by a microsite, which shows a fashion magazine with trend previews and highlights from the Tamaris Instagram channel.
The app is offered internationally in German, English and French: Depending on the language settings of the user on his/her mobile device, the app appears in the respective language (localization). Depending on the country in which the user is located, certain models are showed with a link to the particular online shop.
In addition, user interactions within the app were documented.
Excel, sketches, texts and graphics, style guide or corporate design details
In order to complement the user experience, the user interactions, such as button clicks, were complemented by audio effects.
Testing of the ad subject for tracking quality, which means high contrasts, rich texture, asymmetry. Solving of problems in the event ads are confused with one another due to high similarity.