This is children language education company logotype concept.

At the begining of the project me and customer made a big list of assosiations and ideas. Then we create an approximate imagery of the concept.

The base of the logotype is the idea of careful and natural education. Step-by-step learning and growth. Eco-thinking company not only in terms of environment, but with respect to all participants of the prosess. So, the most important symbol became a forest, and then a Tree, because it combines everything.

But the core of the story is HUMAN anyway! So I mixed it like that:

And this is what we have in the end:

It was a really interesting and beautiful project. I enjoyed the prosess and I enjoy the result.