What began as a single catalog redesign project set the standard for an entire system of customizable catalogs for Herman Miller’s healthcare, government, education, small and medium business, and ergonomic portfolios. Our mission was to challenge potential customers to think differently about the role of design in improving people’s lives, while also differentiating Herman Miller’s product offering.

To achieve this, we purposefully placed insight features and case studies throughout each catalog. These articles blend photography, storytelling, and testimonial from customers to validate the results of Herman Miller’s efforts to create environments where everyone can thrive.