• Add to Collection
  • Tools Used
  • About

    About

    My Project is a new concept scooter for BMW, Trageting Generation Y who live in metropolitan cities in the year 2025, The design process will be… Read More
    My Project is a new concept scooter for BMW, Trageting Generation Y who live in metropolitan cities in the year 2025, The design process will begin with extensive research on Generation Y’s background, life style and beliefs, followed by further exploration to identify Generation Y’s attitude to buying scooter. I will define the similarities between BMW’s and Generation Y’s core values and amplify them through my design. I will present Alias model by the end of the project. My final design proposal should best represent BMW’s core values while attracting the Generation Y who live in metropolitan cities . Read Less
    Published: