Jason Fox, otherwise known as Foxy, is a former Royal Marine Commando and Special Forces Sergeant. Best known as an Instructor for Channel 4’s hit show, SAS: Who Dares Wins and next year will be fronting the show The Real Narcos where he will be embedding in the South American narcotics industry.
I started by styling a logo incorporating his nickname and rank. The natural progression from this point was to develop a custom typeface, used for all headline text. Associated branding jelled these two elements together, taking inspiration from his military heritage. The resulting brand is clean and professional whilst remaining rough around the edges, a good representation of the man himself.