New Visual Identity for Serramalte Beer.
Serramalte is a cult beer, considered one of the best single-malt beers of Brazil. For this campaign, AB Inbev had a clear request: "Serramalte must be proud for being full-bodied, bitter, intense, full flavor". With that on mind, we created the concept: Serramalte. Even those who don't drink, respect, which set the tone for the whole campaign.