RAZEDA AZARA
I created this dummy brand for my portfolio in 2017. I wanted to make a brand that has a meaning, both logically and connected to the facts to bring out the genuineness of the brand. So, I did some research about the scents and flowers that are famous for it worldwide and I came across these two flowers "Reseda Odorata" and "Azara".
I created this dummy brand for my portfolio in 2017. I wanted to make a brand that has a meaning, both logically and connected to the facts to bring out the genuineness of the brand. So, I did some research about the scents and flowers that are famous for it worldwide and I came across these two flowers "Reseda Odorata" and "Azara".
Reseda odorata is a species of flowering plant in the reseda family known by many common names, including garden mignonette and common mignonette. The plant has long been kept as an ornamental plant for its fragrant flowers, the essential oil of which has been used in perfumes.
Azara is a genus of ten species of flowering plants in the family Salicaceae, native to temperate to subtropical regions of South America. The flowers are yellow or greenish, strongly fragrant, with a 4-5-lobed calyx and no petals, often brightly colored.
I joined the names of these two flowers "Reseda" and "Azara" and did a minor change in the spelling of "Reseda" to "Razeda" and thus the name of the brand came to light as "Razeda Azara". The logo of Razeda Azara is designed so that it will spell the full name of the brand name.
