Designed to deliver the new Total Eye™ product and it’s marketing support collateral to physician partners and influencers, the brief for this piece specified that the launch kit should not only be informative but, “Captivating and exciting.” Logistical considerations were considerable given the combined weight of its contents; I opted for a lightweight SBS material for the 13.9"x13.7"x2.5" structure; when folded from a single sheet the intricate tabbed tray lining not only holds contents in place but reinforces its outer walls.