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    About

    The identity is meant to reflect the forward thinking and buoyant spirit of the brand while remaining architectural and precise.The italic and ha… Read More
    The identity is meant to reflect the forward thinking and buoyant spirit of the brand while remaining architectural and precise.The italic and hand script lettering blend together and become a contemporary duo. The repetition of thick and thin line weights with condensed letter spacing gives the logo a bold graphic appearance. One single curve extending from the letter M counters the angle of the reverse italic logotype and creates a continuous connection, suggesting the ever-flowing passion within the brand. Read Less
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