Client
Wishbone Cafe: Wish Your Dish
Field of Work
Brand Identity for a Cafe Restaurant
Project
Wishbone is a cafe, meaning to be something different in this world of unlimited choices. The feel of the idea is very similar to Christmas crackers. People pull apart the wishbone and whoever gets the longer end decides the food/beverages. It adds fun to food and saves people from the monotony of ordering food. Also, the cafe gives an option to customize. Wish Your Dish.
Concept
The concept of the logo is taking the shape of a wishbone and using two of those to form letter ‘W’, The colors story is warm and vibrant, inviting fun-loving people to enjoy freshly brewed coffee and awesome food. The illustrations are hand drawn to break free from solidity and rigidity of design to make it feel more human.
Tools Used
Adobe Illustrator, Photoshop
