theD Rebrand and Grand Opening Wraps
theD Las Vegas Casino (formerly named Fitzgerald's) Rebranding:

Fitzgerald's Las Vegas announces a major renovation to conclude in 2012. They rebranded the property to the D Las Vegas. 20 projects, including hotel upgrades, scheduled for the Fremont Street Experience staple. I was responsible for developing new creative that was used
for on site property exhibits and print material seen throughout ads, billboards, posters, banners, plasmas, direct mail, invites and more.

theD Las Vegas Casinos Grand Opening   •  Featuring an Armored Limo Wrap

Traveling from Uptown to Downtown, this Armored Limo advertises the NEW casino. I developed 7 concepts (including roof, hood, driver, passenger and back) for this moving billboard wrap. Their signature legs and light-rail was chosen for the final Grand Opening design.
The vehicle is still used to lure guests downtown for a Fremont St. Experience. Below are my other concepts.

Applications: Photoshop, Illustrator, InDesign

theD Las Vegas Casinos Grand Opening  •   Features an Excursion Limo Wrap

I designed 6 Excursion Limo Wrap options for theD casinos rebrand too. Covering the driver, passenger, back and windows,
this final approved moving billboard featured their model, gaming, and signature legs with color red light-rails.
Traveling Uptown to Downtown, this Excursion Limo was used to lure guests when cruising downtown for a Fremont St. Experience.

Applications: Photoshop, Illustrator, InDesign

theD Las Vegas Casino  •  Photo Display Sign

 Highlighting all the new amenities,  I designed a photo display board featuring theD models, dancers, building wrap
as well as collateral I created.  The creative was used in ads, billboards, posters, banners, plasmas, direct mail, invites and more.

Applications: Photoshop, Illustrator, InDesign
theD Rebrand and Grand Opening Wraps
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theD Rebrand and Grand Opening Wraps

Fitzgerald's Las Vegas announces a major renovation. They're rebranding the property to the D Las Vegas. I created vehicle wraps, murals and prin Read more
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219
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Published:

Tools

Adobe Photoshop
Adobe InDesign
Adobe Illustrator

Creative Fields

Copyright Info

Attribution, Non-commercial

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