theD Las Vegas Casino (formerly named Fitzgerald's) Rebranding:
Fitzgerald's Las Vegas announces a major renovation to conclude in 2012. They rebranded the property to the D Las Vegas
. 20 projects, including hotel upgrades, scheduled for the Fremont Street Experience staple. I was responsible for developing new creative that was used
for on site property exhibits and print material seen throughout ads, billboards, posters, banners, plasmas, direct mail, invites and more.
theD Las Vegas Casinos Grand Opening • Featuring an Armored Limo Wrap
Traveling from Uptown to Downtown, this Armored Limo advertises the NEW casino. I developed 7 concepts (including roof, hood, driver, passenger and back) for this moving billboard wrap. Their signature legs and light-rail was chosen for the final Grand Opening design.
The vehicle is still used to lure guests downtown for a Fremont St. Experience. Below are my other concepts.
Applications: Photoshop, Illustrator, InDesign