Fresh & Bright is the sub-brand of Diesel for underwear. It launches in 2008 in a fairly homogeneous market where white and black underwear still predominates. Diesel designs a risky collection of saturated and bright colors.
The collection is renewed each year adding or varying some colors, but the original intention in which the color is the protagonist is still maintained.
Six years after its launch it is necessary to renew the visual codes of the brand but maintaining the tone (ironic, risky, sense of humor) and essence of it.
