Wake Up! Coffee Co. Package Design
I created a coffee company in order to design the logo and packaging for it.  My inspiration for this design is the Pop Art movement, especially that of Roy Lichtenstein. I aim to have a simplistic and fun design to target a youthful generation.

As part of a school assignment, we were to design packaging for at least three items. I designed a napkin, shopping bag, coffee bean bags, K-cups, K-cup box, and an advertisement.
Logo design in large, medium, and small formats
Basic design idea in black and white
Basic design turned to color.
I decided red, black, and white will be the basic color palette for the company.
Napkin Design
Shopping Bag Design
Coffee Bean Bag Designs:
different colors for different styles of coffee
Inspired by Roy Lichtenstein and the Pop Art movement.
K-cup Design for Columbia Coffee
K-cup Design for House Blend
K-cup Design for French Roast
Comparative view of K-cup designs:
different colors for different types of coffee
K-cups in front of the K-cup Box Design
K-cup Advertisement
Wake Up! Coffee Co. Package Design
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Wake Up! Coffee Co. Package Design

Package and logo design for a made-up coffee company. Includes: napkin, shopping bag, coffee bag, k-cup and box, advertisement.
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0
Published:

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