For the typographic design, i decided to keep the corporative font "Arial Rounded". About the choice of color, i was decided to maintain the color palette "Pantone 2270 C" in order to maintain the corporate identity of Schneider at all times.
The design of the main character has been carefully made to maintain graphic coherence at all times, with a minimalist design and with the objective that the viewer can internalize and identified himself with the character.
The elements corresponding to the scenography, have a geometric and linear design, without fill color and minimalist aspect. This is so that the attention and main focus of the viewer will be towards to the character and not being distracting from the message.
At the end i has change some tiny details of the storyboard but the final product has been approved from the client. Feel free to watch it and left your comments.
