Brief_
BASSA a beauty company in Ecuador wanted to launch its new sunscreen: Velvet Sunscreen.
 

Problem_ 
Velvet Sunscreen is too good. It has so many really good benefits that just focusing on one or prioritizing some it wouldn't honor such a good skin-care product. But we needed to communicate all of them in a simple, modern and unique way.
 
Idea_
We came up with a wide yet unique concept: “Sí, pensamos en todo” (Yes, we thought of thatthat embodies all of Velvet's Sunscreen attributes to perfection with simple, modern, creative executions and stunning art direction.











   Advertising Agency: Ogilvy Rednet Ecuador 
   Creative Director: Andrés Vallejo
   Art Direction: Andrés Vallejo / Diego Benítez / Danny Mármol
   Copywriting: Manuel Hoffmann / Andrés Vallejo / Diego Benítez
   Agency Producer: Abel Menéndez
   3D: Motion Arts




Velvet Sunscreen: Sí, pensamos en todo.
26
660
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Published:

Velvet Sunscreen: Sí, pensamos en todo.

We came up with a wide yet unique concept: “Sí, pensamos en todo” (Yes, we thought of that) that embodies all of Velvet's Sunscreen attributes to Read More
26
660
1
Published:

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