BASSA a beauty company in Ecuador wanted to launch its new sunscreen: Velvet Sunscreen.
Velvet Sunscreen is too good. It has so many really good benefits that just focusing on one or prioritizing some it wouldn't honor such a good skin-care product. But we needed to communicate all of them in a simple, modern and unique way.
We came up with a wide yet unique concept: “Sí, pensamos en todo” (Yes, we thought of that) that embodies all of Velvet's Sunscreen attributes to perfection with simple, modern, creative executions and stunning art direction.
Advertising Agency: Ogilvy Rednet Ecuador
Creative Director: Andrés Vallejo
Art Direction: Andrés Vallejo / Diego Benítez / Danny Mármol
Copywriting: Manuel Hoffmann / Andrés Vallejo / Diego Benítez
Agency Producer: Abel Menéndez
3D: Motion Arts