Love.Hugs.Smiles. continues the Love.Hugs.Peace.movement, enabling children to feel they are making a difference in the world. The Love.Hugs.Smiles. website is the home for this campaign. The site launched with the “Smile Uploader” where Guests submit a picture of themselves and their furry friend. It then becomes part of the “Smile Wall,” an interactive display where you are the star. Each upload equals a smile deposited into the “Smile Bank,” with proceeds benefiting St. Jude Children’s Research Hospital.

Throughout the year, additional content and functionality was added to the site including a “Smile Map,” e-cards, the user-generated video promotion “Miles and Miles of Smiles,” and an original song available for download by Victoria Justice.