2017 Product Identity—Adobe Creative Cloud

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I performed the initial selection and curation of art from the global Behance.net community
and reached out to all artists. This Product Identity art acted as the primary Brand Identity representing, inspiring, and embodying each product visually. The Product Identity imagery was also prominently
featured on each product's webpage on the website, in all social media, in all external and internal
marketing efforts and promotions, in email communications and web banners, at all local and international corporate events, and most visibly in the product's startup screens.

I was the primary point-of-contact, and provided feedback and direction for all Behance artists
during the selection and finalization of the final assets.

I created a variety of comps/crops for review and approval by Creative Director and Executive
Creative Director. After art was chosen and finalized, I created final files to hand off to Adobe Design
team for the creation of individual product startup screens, as well as other marketing assets and usage guidelines that were distributed company-wide and internationally.