BACKGROUND
The first Outlast video game has been celebrated as one of the most scariest games of all time. After the Outlast 2 demi was released, people seemed to agree on one thing: Outlast 2 will make you sh*t your pants.
IDEA
To create a buzz around the upcoming launch, we came up with a solution: UNDERSCARES, the first Outlast 2 companion diapers.
To create a buzz around the upcoming launch, we came up with a solution: UNDERSCARES, the first Outlast 2 companion diapers.
Having only 1000$ in media buy, we created a video and used our own social media channels and Kickstarter as the host and promoter of the whole idea. AND. IT. WORKED.
752.5 M
media impressions
80 000
online posts
306 459
gamers added Outlast 2
to their Steam wishlist
Grand prix CREA 2017 - Campagne numérique
Prix CREA 2017 - Rayonnement national ou international
Prix BOOMERANG 2017 - Médias sociaux: stratégie unique
Client: Outlast 2
Agency: Sid Lee
CD: Alex Bernier, Kris Manchester
CW: David Allard, Andrew Lord
Agency: Sid Lee
CD: Alex Bernier, Kris Manchester
CW: David Allard, Andrew Lord
AD: Alexandre Pellerin, Tommy Vincent-Mathieu
Film director: Louis-Philippe Eno
