Outdoor Movies is a leading supplier of commercial-quality outdoor cinema equipment and professional services. Exo Ape worked closely with their digital marketing consultant to come up with a new digital strategy. One of the main objectives was to update the Outdoor Movies personality to a vibe that echoes leading contemporary audio & telecom brands. Both logo and website were outdated and could use a much needed update. The old website had problems creating a clear distinction between the Outdoor Movies packages, while the logo was way too detailed to fit the characteristics of a contemporary brand. Our goal was simple: significantly improve product and service differentiation within three classifications: screens, systems and professional services. Make cross-product relationships obvious, uncomplicated and pervasive. The highly visual mega-menus create a distinction between the 3 main Outdoor Movies services. Appealing 3D renders of the AIRSCREEN® inflatable screen earn visitors trust and facts about the company, supported by cleaver icons deliver a brand-boosting first impression. A compare AIRSCREEN® table makes sure visitors can compare all the screen details to make an informed decision, while an always-in-view phone number makes sure no leads are lost and all questions can be answered in time. We made sure our custom Wordpress theme was tailored to fit the needs of the Outdoor Movies webmaster. Very user friendly and easy to maintain web content. Images by James Florio Read Less