New Horizons Youth Centre
Creating Bright New Futures…
New Horizon Youth Centre is a day centre in London, working with young people who are vulnerable, homeless or at risk. They offer everything from housing advice to support with education, counselling to cookery classes.Our response was to firstly create a brand story, positioning the charity as 'Creating Positive Futures'. We then created a complete new identity and visual system that communicates positivity and the friendly approachable culture of the centre. The identity and visual language were based on the idea of a transport map as most of the young people arriving to the centre found their way there via public transport and for some it was their first time in the city trying to find their way in the urban jungle. The map represents where each young person may have got on at the start of their journey to an improved life chance of a bright new future. Most recently, Sarah Brown opened their new state of the art centre where we were responsible for their internal way finding system.