The Freakest Challenge 2017/2018
Branding
We teamed up with Fittest Freakest and Nike Training to create the logo for the Spanish Crossfit event "The Freakest Challenge" that is celebrated in Barcelona. Last year, the Nike athletes Sara Sigmundsdóttir and Mathew Fraser were the very special guest of the event so this year we were commissioned to create 2 illustrated logos based on each athlete experience. Once we had the logos signed by Sara and Mat, there was a 24 hour vote contest with the Fittest Freakest IG users to choose the one to be the logo of the event.
The winning logo was applied to tees and other supports used in the event, and even printed in a limited edition Nike Metcon shoe box.
Client: Nike and Fittest Freakest
Barcelona, January 2018
