In order to acquire a new sales channel for potential customers, we also supported Echigo Futon develop products that had not been worked on until then. Acquiring new sales channels and developing new products aligned to their customer needs are the most important elements for the company to become a strong brand. They occupy a high ratio of what the new Echigo Futon brand must work on, as implied in the new symbol’s large triangle.
Collaboration with graphic artist "Kahori Maki
" who handles many collaborations with domestic and foreign fashion brands and clothing designers and companies. Developed a colorful, delicate, and sophisticated series of graphic covering which the company had not done previously.
2. Developed product series using casual and fashionable denim fabric.
3. Developed a product series using organic cotton that is friendly not only to users but also to makers and the environment.