Diamond Skulls EM Niall+Lachy 02
Update: Siren Radio Single & Overall Round 5 winner, BestAdsOnTV runner up
Background
Road Safety Commission of WA wanted to create a radio spot that would reinforce the message that the safest amount of alcohol to have if you plan on driving, is none at all.

Problem
Social drinkers think - even though they plan on driving - that it's fine to have a couple of drinks.

Insight
A couple of standard drinks is all it takes to put you over the legal limit.

Solution
To demonstrate how a couple of drink can put most drivers over the legal limit, we turned to the source: bottles.