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The idea of studying abroad is both exciting and daunting with the possibility of experiencing something new and beautiful crossed with the constant thought of “what if”. The University of Western Australia commissioned a project to give voice to current international students and highlight their particular fondness of Perth. Each piece was created separately for their own purpose and specific to the target audience whilst ensuring all videos retained a similar look and feel, remaining consistent with the overall campaign. Capturing moments in a student’s daily life, each video is an emotional showcase of how their time in Perth has allowed their networks to expand both professionally and personally, whilst positioning UWA as a university of choice.